Nadia Pacheco Amaro, MSIS, is the epitome of a UX maestro, orchestrating delightful experiences from her bustling base in Philadelphia. As a Senior UX Strategist at Yes&, she doesn’t just create products; she transforms the mundane into the magnificent, leaving users wondering how they ever lived without her genius. With a Master"s degree in Information Science from the prestigious UNC Chapel Hill—where she specialized in Human-Computer Interactions and UX—Nadia’s impressive skill set spans usability testing to web design and beyond.

Born in León, Guanajuato, and raised between Mexico and the U.S., Nadia"s bicultural upbringing endows her with an exceptional worldview. Fluent in three languages, she seamlessly navigates diverse perspectives and believes that everyone has a story worth hearing. This empathy is not just an admirable trait; it’s woven into every pixel she designs.

Before gracing Yes& with her talents for over three years (and counting), Nadia honed her craft at P"unk Avenue and Delaware Valley Community Health, where she led groundbreaking UX projects that made healthcare more accessible than ever. Distinguished by numerous accolades—including fellowships from UNC—her professional journey is peppered with roles that champion social good.

In addition to being a design virtuoso, Nadia is fiercely dedicated to uplifting others through mentoring and community outreach initiatives. When she"s not revolutionizing user experiences or advocating for equitable systems, you might find her perfecting her culinary skills inspired by both Mexican traditions and American favorites—a true testament to her vibrant heritage!