Sandra Pacheco is a wine industry virtuoso whose 20-year journey through vineyards and tasting rooms has made her a luminary in Albuquerque, New Mexico. As the National Sales Director for Lescombes Family Vineyards, she has not only mastered contact negotiations and brand building but also perfected the art of creating “win/win” relationships—no small feat in an industry known for its spirited debates over cabernet versus merlot!

Sandra’s crowning achievement? The successful national launch of Soleil Mimosa, Cantina Sangria, and Vinos de los Muertos. With an uncanny ability to charm both distributors and retailers alike, she’s transformed wine sales into an exhilarating adventure. Her knack for product development means that every bottle tells a story—one she meticulously curates with packaging that would make even Bacchus blush.

In addition to her professional triumphs, Sandra is actively involved in her community as Mayor Pro Tem of Los Ranchos and sits on several boards, including the Santa Fe Wine & Chile Fiesta. When she’s not busy revolutionizing the wine scene or crafting perfect marketing strategies, you might find her enjoying a quiet moment with a glass of Soleil Mimosa—or perhaps plotting her next great event.

With degrees from esteemed institutions like UC Davis and the University of Phoenix under her belt, Sandra marries education with experience effortlessly. Her dynamic personality ensures that whether at a trade show or community meeting, she"s always the most engaging presence in the room—because who said work can’t be fun?